"Tea is always a good idea," or so the saying goes. And it seems that Australians agree, spending just shy of $442 million on tea last year.
And increasingly herbal or fruit tea is the tea of choice, appealing to a wide range of consumers, whatever their lifestyle.
According to market research group Euromonitor International, growth in this category has been driven by the younger generation – either because they're following health and wellness trends or because they're starting with herbal tea before taking up the black or green varieties.
To get a better insight into which herbal and fruit teas people are drinking and why, we surveyed more than 1170 Voice Your Choice (VYC) members about their tea-drinking preferences.